It has been a busy week for AppNexus, one of the largest ad tech platforms in the industry. On Tuesday, the company introduced a new component to its platform that will allow marketers to use their ...

As its sell-side business takes off due to the success of its Prebid open source wrapper, AppNexus’ buy-side operation is treading water relative to rivals such as The Trade Desk. Now the company is ...

AppNexus has entered the mobile header bidding space with its new tool, PriceCheck. Taking a somewhat different approach to the solution, PriceCheck is an API making it what head of publisher strategy ...

Ad tech firm AppNexus has inked direct deals with publishers and third-party transparency companies in order to promise a fee-transparent supply-side platform (SSP). The global platform, which enables ...

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AppNexus today announced the development of new technology that cuts latency in video advertising by up to a factor of 1,000, from an average of five seconds to as little as five milliseconds. The ...