Audience segments from Comscore’s programmatic targeting tool will be available across Amazon DSP, the companies announced at ...

HeartMedia has expanded its advertising relationship with Amazon Ads. The media company is serving as a local reseller of its ...

“The future of premium media isn’t built on static segments. It’s built on real intelligence,” said Rachel Gantz, Managing Director of Proximic by Comscore. “Proximic transforms live content signals ...

Heart deepens its Amazon Ads partnership at Cannes, adding reseller access to Prime Video, Twitch, and Fire TV with Amazon ...

Comscore, a specialist in measuring and analysing consumer behaviours, has announced a strategic integration making Proximic ...

Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.

Comscore has announced a strategic integration making its Proximic contextual and ID-free Predictive Audience segments ...

There's a new type of DSP with a shiny new acronym; AI search optimization is a tricky game; and M&Ms struggle to switch to ...

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a strategic integration making Proximic by Comscore contextual ...