New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...

Ever since the 1980s, no single company in the games industry has done a better job establishing iconic mascots than […] ...

Team mascots are a longstanding tradition in sports. The job of being a mascot in the NBA isn't as easy as one may think. They have to keep the crowd’s energy high and remain entertaining all while ...

While the main events of the recent WNBA All-Star Weekend were the game and skills challenges, all eyes were also on the league’s mascots and their hilarious antics. Eleven WNBA teams have mascots, ...

The mascots for the 2026 World Cup have been unveiled with Clutch the Bald Eagle, Maple the Moose and Zayu the Jaguar representing the three host nations at next year's tournament. "Maple, Zayu and ...

While the mascot has been a fixture at high-profile events, this season, Indiana unveiled Hoosier the Bison, a fresh face for ...