Ford weighs scrapping F‑150 Lightning as Texas truck buyers remain hesitant

Texas truck buyers have shown reluctance to trade their gas-powered pickups for EVs. The Lightning starts at $54,780, with ...
autoevolution

2026 Ford F-150 Lightning STX Replaces XLT With Rugged Long Range Offering for Same Price

Good news: Ford is launching a new F-150 Lighting STX trim version, and it indirectly replaces the value-oriented XLT with something rugged and cooler for the same asking MSRP: $63,345! The ...

Ford May Soon Kill Off The F-150 Lightning To Focus On Smaller, Cheaper EVs

All told, Ford has reportedly lost about $13 billion on EVs since 2023, which, even in the business world, is a lot of money.
TheStreet.com

New Ford F-150 promotion targets one group in particular

The auto industry often overlooks this group of buyers. Ford has ridden incentives and sales straight to the top in 2025. During the first six months of the year, Ford (F) was the hottest car ...

Ford’s electric F-150 could be the first victim of the recent EV slowdown

The F-150 Lightning, which started its run in 2022, could be among the first, and most visible, casualties of the EV slowdown ...