The latest Local Ad Buyers Survey from Borrell Associates highlights a pivotal moment for radio in the advertising landscape. While radio scraps with other media for revenue, it has some of the ...

A Quick Service Restaurant chain was on the verge of cutting radio. Then, a Media Mix Model revealed its social media ads were costing more than the meals they were selling, while radio enjoyed more ...

The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...

The newly-released “S&P Global Market Intelligence Radio & TV Annual Outlook” from Kagan finds some good news in this year’s ad-revenue outlook and some not-so-good news for the next five years, as ...

You’ve seen and heard the recent quarterly earnings results from the nation’s largest, publicly traded radio broadcasting companies. For many, digital advertising growth is robust. However, that ...

A free Radio World ebook explores “Recipes for Visual Display.” This is an excerpt. Jeff Detweiler is senior director, broadcast business development for Xperi Inc. Radio World: How well do you think ...