It’s a billboard custom-tailored to grammar buffs. “Every day we help people get back to their everyday,” proclaims the ad for Keck Medical Center of USC. In that single sentence, the copy writer does ...

“This more efficient process will enable us to develop compelling campaigns more frequently.” That evolution is about more than simply adding specificity and more words. Here are four easy tactics to ...

We will recall that by definition, a gerund is a verb form ending in -ing that functions as a noun in a sentence, as singing in She loves singing, and that a gerund phrase is a gerund modified by ...

Co-ordinating units of writing must all be of the same grammatical kind. This is what is referred to as preserving parallel structure. For instance, nouns must match with nouns, adjectives with ...

Before I slash at Captain Hook’s character, I want to say this: if I could grow a twisty mustache like Captain Hook, I would absolutely do it. I wouldn’t give up my hand for a boss pirate mustache, ...