First Nike teamed up with transgender influencer Dylan Mulvaney to promote its sports bras, and now Adidas is using an intact male model to hawk its women’s swimwear. The German-based sportswear giant ...

Adidas has sparked calls for a boycott after launching a new range of women's swimwear using what appears to be a man as the model. The company was accused of 'erasing women' and is the latest target ...

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“When I surrender to the water, my breath finds its rhythm, my body floats on the surface. The whole world goes silent around me. And I am not the only one.” Above are the evocative words of Asma ...

The Standard's journalism is supported by our readers. When you purchase through links on our site, we may earn an affiliate commission. With summer around the corner, the pull to jump into cerulean ...

Adidas have launched a body positive swim campaign just in time for the heat wave as the sportswear brand pairs up with presenter Maya Jama for an empowering swimwear shoot to launch their latest ...

Adidas could be facing its 'Bud Light moment' as calls to boycott the brand continue in a row over its use of a biologically male model to promote a women's swimsuit in its 'Pride 2023' collection.

An Adidas swimsuit advertising campaign for Pride month is stirring controversy. The ad, posted on the apparel company's website, features a male-presenting model sporting the brand's "Pride Swimsuit, ...