Search giant Google has released an application development tool to its advertising partners in an effort to help them better monitor online-ad performance. Google released a free test version of an ...

AdWords API Advisor at the Google AdWords API Group has introduced three non-Googlers with the title of "AdWords API Gurus." AdWords API Advisor posted the details at a Google Groups thread with the ...

The Google AdWords API Help forum notifies us that the AdWords API is undergoing unscheduled maintenance since late last night. This impacts users of v2009 of the AdWords API only. Eric Koleda from ...

As part of its antitrust settlement with the US Federal Trade Commission (FTC) in January, Google agreed to allow ad campaigns to be exported to third party ad networks using its API. Here’s what ...

Internet giant Google has announced it will make its Google AdWords API free to advertising agency partners, changing a previous policy that saw partners charge for access. The API allows partners to ...

Google this morning announced a number of changes in the way it deals with advertising agencies around the world, from small search marketing shops to large traditional marketing household names.

Artificial Intelligence (AI) in paid search marketing is going to be big this year. AI is one of several PPC trends that experts point out will gain steam in the next year. While anyone can leverage ...

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