The owner of the UK's first ASMR clinic charges up to £100 to pretend-brush people's hair - and says the practice helps anxiety, ADHD and insomnia patients. Kellie Ripley, 46, opened the ASMR Live ...

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. Have you ever heard or saw something that left your body ...

From cucumber-crunchers to cranial exams, YouTube is full of ASMRtists provoking the strangely pleasurable autonomous sensory meridian response. Now they’ve got their own euphoric museum show Some ...

A mum who was playing 'hairdressers' with her young son was left horrified after he forgot it was just a pretend game. The pair were enjoying some relaxing quality time together after watching what's ...

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...