We gather data from the best available sources, including vendor and retailer listings as well as other relevant and ...

ACR has grown in the shadow of looser rules around device tracking, but that window is unlikely to stay open forever. As more people learn from guides like the one on r/LGOLED that they can shut off ...

Alternative measurement providers are competing to knock Nielsen off its perch. But regardless of the ongoing debate as to the viability of panels, the TV measurement industry is increasingly relying ...

ACR (Automatic Content Recognition) data from smart TVs may be one of the most revolutionary ways for networks and advertisers to measure viewing habits. It’s also one of the least understood pieces ...