The struggling youth-oriented CW, reflecting its entrenchment after a bruising season, said Friday that it had sold nearly $375 million in prime-time advertising for next season, about 40% less than ...

The CW is getting out of the ring, parting ways with the WWE’s “Smackdown” franchise after failing to reach a new deal with the wrestling org. WWE announced the split late Thursday night, saying it ...

Rank: #5 season to date - 1.1 rating / 2.4 million / median age: 33 How does that compare to last year? Down 8% in the adult demo (likewise among its 18-34 target) which isn't bad compared to some, ...

The CW television network, looking to fix a longtime weak spot in its schedule, said Friday it would farm out Sunday night to independent production studio Media Rights Capital. The deal would enable ...

The young-adult demo always was top of mind for the CW drama development executives this year — even if it meant passing on some appealing projects. By Empty, The Associated Press The young-adult demo ...

Long a low-rated night for the CW, the net is planning to radically alter how it does business on Sundays. Word emerged late Thursday that The CW is close to sealing a deal with an as-yet unnamed ...

The CW announced early pickups of six series for next season but, of course, the real news is that there is going to be a CW network next season. The network is averaging only about 2.6 million ...

Sex sells. At least CW hopes so. After some trying months, enduring sinking ratings for its shows, CW has created some controversy and buzz around its new marketing campaign for new episodes of its ...

I’m told that financier and producer Media Rights Capital has canceled two of the four shows it put on The CW after being given the rare opportunity to program a network’s Sunday nights. Both ...

The dullest Upfront Week ever, Day 2, in which ABC brings us a schedule with only two new shows on it - three if you want to count the long-rumored acquisition of As for "Scrubs," which likely would ...

Senior advertising executive Bill Morningstar, who spent over a decade at The CW Network and its predecessor the WB, will be the head of advertising sales for the new Major League Baseball network, ...