For millions, there is a lot of nostalgia behind the McDonald's Happy Meal. The story of this boxed treat begins back in the 1970s with a question of marketing. Specifically, marketing to children.

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McDonald’s Happy Meals have been a beloved part of childhood for decades, offering not only a quick, affordable meal but also a fun toy. Over the years, these toys — once considered little more than ...

Happy Meal toys were just the best part of lunch for many kids. They were small treasures to be swapped, collected, and promptly forgotten in a toy bin. However, some of those once-free prizes now ...