Breaking Down the Poppi Vending-Machine Drama
Uh-oh, Poppi is having its Tarte moment. If you understand that sentence, it might be time for a social-media detox. If you don’t, welcome: A healthy-soda brand is currently under fire for loaning out vending machines to a bunch of rich influencers.
Poppi Founder Allison Ellsworth Addresses Backlash Over Influencer Vending Machines
Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw influencers given vending machines stocked with the prebiotic soda.
Popular Soda Brand Faces Backlash for Viral Vending Machine Stunt
Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.
‘Very out of touch’: Poppi sent influencers free soda vending machines—and fans are furious
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending a handful of social media influencers, like @kaelimaee, their own personal vending machines, filled with Poppi cans.
The Fizz Up: Everything You Need to Know About Poppi's Vending Machine Controversy
The most recent brand to feel the unforgiving ire of influencer-fatigued fans is none other than the trendy, better-for-you soda brand Poppi. Yep, we’re surprised, too. Poppi is known for its ultra-cool Gen Z adjacent aesthetic and has garnered a reputation as a disruptor in the soda space. They’re rebellious and edgy with a carefree attitude.
Poppi faces backlash for viral vending machine stunt
Poppi’s latest marketing campaign sent vending machines to influencers, sparking backlash. Critics question if the PR move went too far.
Poppi sent vending machines to influencers — and it majorly backfired
Ahead of its Super Bowl commercial's debut, Poppi sent vending machines to TikTok influencers, and it backfired, sending its customers to Olipop instead.
Poppi Fumbled With Its Vending Machine Marketing Tactic — Here's Why People Are Mad
Poppi reportedly sent custom $25K vending machines and free soda to select influencers, sparking backlash for being out of touch. All the details.
Popular soda alternative Poppi defends gifting life-sized vending machines after backlash
Popular soda alternative Poppi defends gifting life-sized vending machines after backlash - The brand has recently gone under ...
After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.
Campaign US1d
The new cola wars: Olipop and Poppi fight over consumers and attention during the Super Bowl
While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...
"$25,000 Per Machine, Yikes": Here's Why Millions Of People Are Furious Over The Extravagant Super Bowl Gift Poppi Sent To Big Influencers
BuzzFeed reached out to Poppi, who said that, in addition to influencers, the machines were sent to "people in New Orleans." ...