Elon Musk's profile modification sparks a big crash in Kekius Maximus memecoin, with its price dropping by more than 70% in one hour.

Elon Musk bizarrely changed his X profile name to “Kekius Maximus” on Tuesday — sparking a flood of questions from supporters and critics alike.

The world’s richest man’s new handle and avatar appear to refer to a cryptocurrency – but they both include references previously co-opted by the far right