It's no surprise that Musk is leaning into AI — the CEO has spoken about the idea in many of Tesla's earnings calls over the last year. What sets his approach apart, analysts say, is the way he's blending the boundaries between his companies.

Elon Musk has just unveiled “Companions,” a new feature for his AI chatbot, Grok, that allows users to interact with AI personas. These include Ani, a gothic anime girl who communicates with emojis, flirtatious messages, and facts, as well as Rudy, a friendly red panda.

Elon Musk's xAI startup is swimming in controversy after launching Grok 4, the latest version of its snarky AI chatbot. Last week, the company boasted that Grok 4 achieved higher scores than quite a few other large language models (LLMs) on various industry benchmarks.

The company told workers to download employee tracking software on their personal computers, prompting privacy concerns from some staff.

Ani, an anime avatar wearing a tight black dress, was launched the same day the tech billionaire was awarded a $200 million Department of Defense contract.

Elon Musk’s company xAI apologized after Grok posted hate speech and extremist content, blaming a code update and pledging new safeguards to prevent future incidents.

Elon Musk ruled out a merger between Tesla and xAI but said he plans to hold a shareholder vote on investment in the artificial intelligence startup by the automaker, in the latest step to deepen integration across his business empire.

Billionaire investor Chamath Palihapitiya sparked speculations regarding a potential megamerger between Elon Musk's biggest ventures, xAI, SpaceX, and, of course, Tesla Inc. (NASDAQ: TSLA).