Google has quietly revealed the pricing of Veo 2, the video-generating AI model that it unveiled in December. According to the company’s pricing page,

That’s according to Google’s AI tool pricing tables, which it recently updated to include the early-access Veo 2 model. As TechCrunch notes, that rate adds up to $30 per minute or $1,800 for an hour of AI-made video — far more than the $200-per-month subscription fee for OpenAI’s Sora.

Google says the main customers for Veo are filmmakers and studios, who typically have bigger budgets than film hobbyists. They would run Veo through VertexAI, Google's platform fo